Using patron engagement to improve your marketing and customer satisfaction
Date and time
Location
Online
Description
New techniques can help you gain real customer insight and deliver products and services that meet their needs. Explore how a 360 degree analysis of patron engagement, coupled with patron feedback via surveys can help you drive patron engagement and the best possible service for your customers.
This webinar is part of Engage 2018, a free series of webinars designed to take your library's marketing to the next level. Visit the events page on our website to see the other webinars in the series. http://www.patronpoint.com/events/
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Patron Point is a fully-featured marketing automation platform that gives libraries the ability to really drive their digital marketing. It includes a powerful email and SMS marketing platform and helps you automate your communications with your patrons.
We bring all your data together by connecting to your ILS and a wide range of third party services such as your eBook platforms, eDatabases, events registration systems and many others to help you segment your audience based on your patrons’ activities and preferences and send targeted messages to drive engagement.